The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships.
Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. The text’s innovative customer-value and engagement frameworkties together key concepts, and details how marketing creates customer value and captures value in return.Readers interested in an overview of marketing strategies and techniques. Present five major themes using a clear and compelling customer-value approach Instructors, contact your Pearson representative for more information. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. You have remained in right site to start getting this info. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Recognizing the mannerism ways to get this book principles of marketing 15th edition by kotler philip armstrong gary 15th fifteenth 2013 hardcover is additionally useful. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. He has authored dozens of other successful books and has written more than 100 articles in leading journals. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement Principles of Marketing - Two-Year and Four-Year >ĭescription For Principles of Marketing courses that require a comprehensive text.Career Readiness & Employability Skills.Pearson author roundtable on digital learning.MyLab IT: preparing students for certification.Engaging students with interactive figures.Co-requisite/Accelerated Learning Model.Choosing the Right Solutions for Your Redesign.Teacher Education & Helping Professions.Engineering, Computer Science & Programming.Using a Team-Based Approach to Learning.Downloading and using instructor resources.
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